Children and Mobility in TV Commercials.
Children's issues are considered to be more problematic in nowadays. Due to the increasing number of commercialized channels, children are more under the impact of media. Screen technologies tie the children into the computers, televisions, and videos. Apart from all these facts, the children represented in the media are getting more and more mobile and this creates a kind of pseudo-reality as if children have something to do with reality. Most of the commercials nowadays concentrate on children as consumers and they seem to give more importance to ‘adult-like decision making strategies' for children. These ads provide behaviours which could be taken as the role-models for children in general. This paper aims to discuss the concept of children and mobility in commercials and idealization of the role models.
Το Βήμα των Κοινωνικών Επιστημών (ISSN 1105-1167) - Πανεπιστήμιο Θεσσαλίας, Αργοναυτών και Φιλλελήνων, 38221, Βόλος τηλ: (24210)74883-2 e-mail: firstname.lastname@example.org